What is IDEATION? Wiki defines Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice.
In short IDEATION is a model of production, where production is a process of combining various material inputs and immaterial inputs (plans, know-how) in order to make something for consumption (the output).
When we look at IDEATION as a MODEL, It has to make up of 3 entities, resembles of an act would be the Actor, the Play and the Stage.
The Actor would probably be a living person. He must have some intention either to create or to produce. To do so, he must learn the art and the law of creation or production. This is known as the “know how” or the PLAY. He must also find a platform to do so such is called a STAGE. Like a builder must find an Architect for his IDEA to build and a SITE for the building to sit on. Like an artist, he must have a canvas to draw.
The product of an act by the actor is call the PRODUCT. It can be a built form or just as an idea. Such product will again be a subject for another ideation. This is summarized as intention – implementation – product, the 3 aspects of IDEATION.
Now we investigate a little deeper – the Actor. We are all the actor. The self is the actor. Jung described the self as Noia, Para Noia and End Noia. Noia is defined as the self with an undifferentiated ego. Enlightenment is the best way to prescribed Noia. Paranoia or paranoid is a state where there is a differentiation between the self and its ego. The normal person would like to project himself as someone with an identity such as male/female, race, religions, rich/poor, weak/strong and so forth. These are paranoid mentalities. End noia is a total displacement of the self and the ego. Crazy may be a better choice of word. To understand the actor we must know who we are and what are the product we create for? This is the first principle as a designer or an actor.
For a paranoid self, we are GOD fearful. We are afraid to commit SIN. This draw a form of self-censorship we call conscience. We acknowledge there are ALMIGHTY living somewhere in Heaven above. His law is our code of morality inscribed in our conscience that defines our intention which ultimately translate into our action. It is very subjective no doubt, but such action required it to be executed none other than on a specific place, called the stage. As above, so below and Heaven bestowed upon us Earth as out stage. Classical man called this Heaven Man Earth – Trinity. Modern man call this Opportunity – Timing and Action.
All things are but a product of IDEATION.
I am happy to be given the opportunity to be part of the academic circle. I am happy to have met a towering figure, Prof Tajuddin. I am happy to meet the actors in person. My observation is that there is a drop in quality across the board and the weakness stem from the inability of the actor to understand the issue sufficiently to enable one to formulate a scheme via the vehicle of architecture as a socio-cultural intervention. There is a sheer lack of maturity in thought and fear in presenting discourse confidently. It seems to me that these generations are locked up in a box of misguided democracy. Their inclination to work with Computer Aided Drafting has resulted in a myopic approach diminishing the very important aspect of Architecture of understanding of 3D spaces, experiential with materiality, communicating ideas via sketches and endless discourse. For such, they are the “zombies” our University has created. A revivalism of the production model is urgently called for.